What to define before starting a company website
Clarify the audience, key user tasks, required pages, content owner and enquiry process before choosing a visual theme or development stack.
Read the guide ↗Ideas & practical guidesClear thinking for
Clear thinking for
better digital decisions.
Practical guidance for planning websites, AI experiences and digital products—focused on useful questions rather than technology hype.
How to scope a useful AI assistant
Start with an explicit user task, approved information sources, escalation rules and measurable acceptance tests—not a chatbot widget alone.
Read the guide ↗What to test before a website launch
Check the most important journeys, mobile layouts, form handling, URL behaviour, accessibility basics and search metadata before launch.
Read the guide ↗Make the next decision clearer.
Each guide provides questions and checks you can take into a project discussion. They are educational resources, not a substitute for requirements specific to your organisation.
Discuss your project